Dos and Dont's of running an effective social network campaign

When setting up an effective electoral campaign the political advertising agency will tie social networking into the process. Social networking is a great and effective way to get your audience involved and to keep them updated on events and appearances. There are rules to follow when creating an effective social media campaign. Although a political advertising agency will be able to give you directions down to the nitty gritty, here are some of the top dos and don’ts of a social network campaign.

Don’t let your social media pages get stagnant.
Do keep the content you are posting current. Users constantly check their social media sites 24/7 and they may receive the wrong impression if you do not update frequently. They may feel as if you do not care or value the network or them. A great way to make sure this does not happen is to make sure your political advertising agency does not over pick the social networks.

Don’t fall into the social media frenzy by signing up on every network available. Do choose the most important networks. The top networks you and your political advertising agency will want to focus on are Facebook, Twitter, Youtube, and Flickr.

Facebook is important because it allows you to form a relationship with your audience by posting status updates, pictures, and videos. You can even post messages or links on someone’s wall. Using those different forms makes Facebook a great tool because you have the opportunity to publicly interact with other users.

Twitter is a good site when you want to give out a quick and short response to your followers. You can tweet event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to thousands of followers and also lets the campaign interact with other people.

Youtube is also very effective because the service’s search engine is second in use only to Google! This staggering number of searches makes it essential to own your candidate’s name for search on this platform.

Flicker is helpful because it has over four billion photos and over 30 million users. This is a great site to post your images. Choosing these four sites will cover all your demographics without causing a social media overload.

Don’t make your social media sites all about selling your products and/or services.
Do keep in mind to watch what you are posting. These sites are created to establish and maintain relationships and to provide valuable information to other people. Your friends and followers will begin to trust you; therefore, creating your credibility. By interacting this way with your audience, you will strengthen your relationships. Eventually, you will become more and more successful.

These are just some of the top dos and don’ts to keep in mind when running an effective social networking campaign.


Political Advertising Agency | Political Advertising Agencies | Political Advertising

Choosing The Right Political Advertising Agency

Choosing the right political advertising agency to meet all of your needs is challenging. Compared to the options that existed years ago, such as radio, television, flyers, and other typical marketing methods, many more options are available to promote your campaign. Now there is so much more to do than just traditional marketing. Promoting traditionally is a good start, but if you want to reach all audiences, you need to choose a company that can also handle the internet market.

An astonishing 80% of the population use search engines such as Google and Yahoo to find a service or product. With a market as large as the web market, one of your main goals should be to dominate as much as you can. Now, people’s lives are so rushed and cluttered that they either forget or choose to not open any flyers or brochures received in the mail. It is moments like these where you need to look elsewhere to target your audience.

So how do you reach this large market? The best solution is a political advertising agency that has experience in traditional marketing, as well as internet marketing. While some people may not feel comfortable “having all their eggs in one basket,” there are many benefits to choosing one company that can meet all of your needs.
The number one reason is that the political advertising agency has the opportunity to get to know you and has the chance to understand what you are looking for as far as promoting yourself and getting your name out there. Once that agency learns all of your wants and needs, they are in a better position to market you and your cause. This is a win, win for everyone.

Wondering where to begin to find an agency that can assist you in every marketing strategy? The answer lies within search engines. Go to Google, Yahoo or the search engine of your choice. To begin your research process, type in “Political Marketing Agencies” and you can browse through your results.

If the information from the agency’s website seems to fit you, call and meet with the company to make sure they have the team to support all of your political marketing needs. There is a lot to be done when taking on marketing for a political campaign. Having an agency that has the staff to meet all of your needs is extremely important.

These are some important factors in choosing the right political advertising agency for you and your campaign.

Political Advertising Agency | Political Advertising Agencies | Political Advertising