Dos and Dont's of running an effective social network campaign

When setting up an effective electoral campaign the political advertising agency will tie social networking into the process. Social networking is a great and effective way to get your audience involved and to keep them updated on events and appearances. There are rules to follow when creating an effective social media campaign. Although a political advertising agency will be able to give you directions down to the nitty gritty, here are some of the top dos and don’ts of a social network campaign.

Don’t let your social media pages get stagnant.
Do keep the content you are posting current. Users constantly check their social media sites 24/7 and they may receive the wrong impression if you do not update frequently. They may feel as if you do not care or value the network or them. A great way to make sure this does not happen is to make sure your political advertising agency does not over pick the social networks.

Don’t fall into the social media frenzy by signing up on every network available. Do choose the most important networks. The top networks you and your political advertising agency will want to focus on are Facebook, Twitter, Youtube, and Flickr.

Facebook is important because it allows you to form a relationship with your audience by posting status updates, pictures, and videos. You can even post messages or links on someone’s wall. Using those different forms makes Facebook a great tool because you have the opportunity to publicly interact with other users.

Twitter is a good site when you want to give out a quick and short response to your followers. You can tweet event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to thousands of followers and also lets the campaign interact with other people.

Youtube is also very effective because the service’s search engine is second in use only to Google! This staggering number of searches makes it essential to own your candidate’s name for search on this platform.

Flicker is helpful because it has over four billion photos and over 30 million users. This is a great site to post your images. Choosing these four sites will cover all your demographics without causing a social media overload.

Don’t make your social media sites all about selling your products and/or services.
Do keep in mind to watch what you are posting. These sites are created to establish and maintain relationships and to provide valuable information to other people. Your friends and followers will begin to trust you; therefore, creating your credibility. By interacting this way with your audience, you will strengthen your relationships. Eventually, you will become more and more successful.

These are just some of the top dos and don’ts to keep in mind when running an effective social networking campaign.


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